You can create these 'decal kit' files once during downtime, and when your customer places an order you can just add them to the scrap areas of your printed vinyl, using the Nest feature of your VersaWorks software. Or perhaps some novelty stickers for your customers' kids. How about a standard off-the-peg decal kit featuring a selection of stickers that most customers would appreciate? An office sign pack, perhaps containing some 'No Parking' stickers, a few safety signs, some directional signage, maybe some quirky cartoon-style toilet stickers. The key is to build this extra feature into your typical workflow. However, in a busy working day, it’s not always possible to spend a few minutes adding stickers on a case-by-case basis. Therefore, the cost to you to create this increased customer awareness and satisfaction is zero. You have only spent a few extra minutes of work and some scrap material that would otherwise have gone in the bin. Pictured: Print and cut sheet of full-colour stickers You've just given your customer something that might help them to win more business, for free, and their perception of you is now even more positive than before. The same customer receives the sign, but they now have a couple of dozen sticky decals that they can send out to their own customers.
You already have the customer's logo, so with a few mouse clicks you can create a smaller version of it, add a cut outline, and instead of wasting the excess vinyl, you can fill the blank space with small, branded stickers. You might not realise it, but you have missed a valuable opportunity. But if you want to go further, satisfaction isn’t enough. Your customer got what they wanted and you got paid – everybody is satisfied. The excess vinyl used during production goes in the bin, you invoice, the customer pays and goes away happy.
You win the job, create the artwork with the customer's logo on it and produce the vinyl sign. Let's say one of your customers wants some sticky vinyl signage to promote a new product or service they sell. Let’s plot the process for powerful promotion in three simple steps:
We know you're already doing some great things and creating products your customers want, but are you doing all you can to show them what you’re capable of? The great news is that it's really easy to advertise your services while you delight your clients. However, it may be possible that your customers don't know what you can offer, and they simply don't think to ask. If your customers only seem to order posters, banners, pop-ups and roll-ups, and you're seeing little demand for stickers and heat transfers, you might assume that’s all they need. Pictured: Print and cut window sticker featuring white ink
The ability to print something and then contour cut it with a single machine makes printer/cutters ideal for making stickers, window graphics, heat transfers for custom clothing, vehicle graphics and much more. However, much like that handy pocket toolkit, many people use one tool more than the others. They are our most popular type of wide-format printer, primarily because of their excellent versatility.Ī printer/cutter is very much the Swiss Army knife of the print world, able to produce a wide array of different products. Roland DG has sold well over 129,000 integrated print and cut systems worldwide.
#MAKE MONEY WITH VINYL CUTTER HOW TO#
Sounds too good to be true? Perhaps not, if you own a print and cut device. In this article, we’ll show you how to take your business further by using your equipment to its fullest potential.Īre you getting the most from your printer/cutter? Your business could make more profit with virtually no major effort.